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How to Buy Ocado Shares UK

In my latest guide, I’ll show you how to buy shares in Ocado Group Plc. Buying stocks and shares is quick and easy, and I’ll show you the important information you’ll need for Ocado and where to buy Ocado shares.

This is just a suggestive guide and does not amount to or constitute investment advice. Investing, buying, and trading stocks and shares comes with a lot of risk to your capital and nothing is guaranteed.

Also consider: Best stocks and shares to buy now

How to buy Ocado shares

How to buy shares in Ocado (OCDO)

  1. Choose a trading platform. If you’re unsure which one to choose, see my guide to the best trading platforms UK.
  2. Open an account. You will need your national insurance number, personal ID and bank details.
  3. Enter payment details. Fund your new trading account via a debit card or bank transfer.
  4. Search for the stock code on your trading platform. Search for “OCDO.L” or “OCDO”
  5. Research Ocado shares information. Your trading platform can show you the latest information for Ocado Group Plc.
  6. Now buy your Ocado shares. Go ahead if you’re happy to buy Ocado shares.

Ocado Group Plc (OCDO) Live share price

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How to Buy Ocado Group Shares: A Step-by-Step Guide

The process of buying Ocado Plc shares is straightforward and only takes between ten and fifteen minutes. To buy shares, you need a computer or smartphone with a stable internet connection, your driving license or passport, and a reputable means of payment. Here are the steps you need to go through.

Step One: Pick an Investment Platform

If you are a beginner, the first task you need to accomplish in order to have a successful Ocado plc shares purchase process is to find the best investing platform. You can compare the best investing platforms to buy shares right here on Investing Reviews.

In order to have the best experience, you need to find an authorised trading broker that holds a license from the Financial Conduct Authority. It’s recommended to do some research to find a broker platform since not all of them are created equal. Some offer unique experiences while others specialise in certain sectors or types of stock.

Step Two: Complete the Account Creation Process

After choosing a trading platform that is regulated by the Financial Conduct Authority, the next task to accomplish is to open an account. Once you have an account, you can be able to purchase and sell Ocado Group shares. Different providers offer different ways of creating an account.

But there’s one common thing they share, they all require you to provide personal details. Apart from the details provided above, most providers will also request you to provide bank information, utility bill and National Insurance Number.

Step Three: Enter Payment Details and Deposit Funds into Your Account

Before you can deposit funds into your account and buy shares, your trading website of choice will require you to verify your identity by providing a copy of your driver’s license or passport and a recent utility bill or financial statement. Once the website verifies your account, you can deposit funds into it using one of the financial services that it supports.

The most popular financial online services include Skrill, PayPal, Neteller, UK Bank Transfer, Credit Card and Debit Card. Keep in mind that you must meet the minimum amount requirement of your website before you can start to trade the live markets. Methods of payments vary from one platform to another, so you should consider this factor when picking your trading company.

Step Four: Search for the Ocado Stock Code on Your Trading Platform

After funding your account, you’re ready to buy shares. To start the purchase process, navigate to the trading dashboard and press Ocado. You can use a search bar to find Ocado. Be sure to click on the first result in the menu.

You need to search for the Ocado ticker to make your work easier. According to the London Stoke Exchange platform, the ticker for Ocado is OCDO.L. You can use this ticker to search and find Ocado anytime you want to buy, sell Ocado shares or check the position size, share price or stock price.

Step Five: Find Information about Ocado Group Shares and Do Your Own Risk Research

Is it the right time to buy shares? To answer this question, you need to research before buying Ocado Shares. Take your time to find out more data that can help you know what the future holds for Ocado’s share price. As usual, the market is subject to fluctuation or change, and that means you cannot guess the future results.

When researching, it is important to look for the past performance of the Ocado Group plc in terms of the value of shares as well as independent advice from the stock exchange and market capitalisation experts. Additionally, you need to look for popular technical indicators to help you determine if you can earn a profit from Ocado Plc shares.

Since you are unique from other investors, it’s crucial to know your objectives and goals. When you combine all these things in your research process, you will be sure to get a profit and increase your bankroll.

Step Six: Buy Ocado Group Shares

Up to this moment, you are ready to start trading and investing in Ocado plc shares. Again, you should always consider your financial goals and your current money before you can start trading and purchasing the shares.

A Short History of Ocado Group Plc

The Ocado Company was established in April 2000. Tim Steiner, Jason Gissing and Jonathan Faiman are the three men behind this successful company. When Ocado started, Steiner, Faiman and Gissing managed every part of the company themselves.

With its headquarters in Hatfield, Hertfordshire, England, Ocado provides various services, including consumer goods and groceries for online shopping. Ocado released its first mobile application for iOS phones on 13th June 2009.

Known as Ocado on the GO, the application allows customers to do their online supermarket shopping without having to access their computers. On the 19th of April of the same year, Ocado extended the application to devices that operate on the Android operating system.

The company was listed on the London Stock Exchange on 21st July 2010, and it’s currently an FTSE 100 Index member. Before the announcement of the Ocado Marks and Spencer joint venture, the company was only selling its own brand groceries from Waitrose supermarket.

When the joint venture was announced in 2020, the company started to sell other items, including magazines, toys and flowers. Currently, Ocado operates an end-to-end solution that comprises of hardware and software from applications and websites. The end-to-end solution automates the whole delivery process.

Factors to Consider Before Investing in Ocado Group Shares

After creating an account, you do not just go ahead and buy Ocado plc shares. There are a few factors to consider before investing in Ocado plc shares. These factors include:

Research Ocado

If you have been investing in the shares industry, then you already know that the prices always fluctuate and change on a regular basis. And that means getting personal advice from professionals and doing your own research about Ocado shares can significantly increase the value of your investment.

It is challenging to predict the position size and future results of a share price of any company. But you can make informed decisions after doing some thorough research. You should look for personal advice from successful investors or financial professionals, especially if you aren’t sure whether to buy Ocado shares or not. Bear in mind that you’ll have to go an extra mile in terms of funds when it comes to seeking personal advice from experts since fees apply.

Other Investments

It is important to keep into consideration other investments apart from Ocado shares. Think about how an additional investment can affect other investments that you already have. Will the shares help you increase your annual profit?

And are you ready to add another investment to your list? You should answer these two questions before you can invest in Ocado shares. On top of that, you should be sure to understand your current financial situation.

Other Fees

Apart from inactivity or withdrawal fees, you should be aware that other fees can apply depending on your platform of choice. Commissions are the most popular types of other fees that apply. However, some platforms charge 0% commissions but have other fees in place. So you should be sure to check if any of these additional fees apply before investing your hard-earned cash in Ocado shares.

Safety of Your Details

As already mentioned, you must provide some details in order to create a trading account. Make sure the details you provide are correct, and your platform will keep them safe. You do not want to risk losing your money and sensitive details to third parties after creating an account. Check if the platform uses the latest technologies, such as 128-bit SSL encryption, to protect your money and sensitive information.

Examine Broader Market Conditions

No stock exists in vacuity, and it is always crucial to analyse all trends of the market before investing. If a market is setting in and the stock prices are dwindling, it is a perfect time to wait and invest your funds later when the stock market is favourable. However, if the market looks bullish, you should make your investments as quickly as possible to get the most out of the upward trend or increasing stock prices. You should stay up-to-date with the latest news to keep on top of trends in the stocks market.

Where and How to Purchase Ocado Shares

While there are different platforms that offer shares, you can use a number of ways to buy Ocado shares. Here are more details about the different ways of trading shares.

Trading CFDs

Contracts for difference is a perfect way of speculating on stock markets that does not need the buying and selling of underlying assets. CFDs are important components of an investor’s portfolio. They are a perfect gateway for traders to enter stock markets. Offered by brokers, CFDs get their value from underlying asset movements.

They provide investors with the opportunity to trade share price movements without owning any underlying asset. With CFDs, you are able to speculate on whether there will be an upward trend in the value of the share price or not. Based on your choice, you can either increase your bankroll or lose your cash.


A dividend is a reward or cash that a given company gives to its stakeholders. Dividends are issued in different forms, including stocks and real money. The chief executive officer and other board members decide the dividend each shareholder will get, and all shareholders must approve it.

A company pays dividends depending on the amount it makes across a given period. To come up with the dividend yield, members of the board of directors divide the price of each share by the annual dividends per share. The dividend yield is important since it helps companies to value their stocks.

Spread Betting

Spread betting shares some similarities with trading CFDs. It’s a derivative strategy that investors use to speculate on stocks and other financial markets, including shares, commodities and indices, without owning any of the underlying assets.

In simple terms, spread betting involves predicting whether the Ocado share price will rise or fall. Spread betting allows you to pay half cost of a given share in order to test-drive before you can fully invest your cash.

How to Find the Right Platform

In the world of trading and shares, there are many platforms to choose from. The choice of your platform will primarily depend on your investment goals. Platforms differ based on sectors, trades, shares and operations.

You can choose a platform like eToro because it offers a dedicated mobile app or AJ Bell, which has a strong reputation. You should choose a company registered and regulated by FCA, a regulatory body that controls all financial services in the UK.

Are Ocado Shares Undervalued or Overvalued?

Knowing if a share is undervalued or overvalued is useful, and the best part is that it’s easy and straightforward. What you just need to do is to check the current price of an Ocado share on the London Stock Exchange platform. This platform and many others provide not only the latest information but also live updates about the prices of shares.

What is PE Ratio?

Abbreviated as PE, a price to earnings is an ideal way of appreciating the Ocado share price that is relative to each share’s earnings. To work the PE ratio, you need to take the Ocado share price and divide it by EPS earnings per share.

How to Analyse the Ocado Share Price?

To analyse the price of Ocado shares, you need to perform fundamental research that focuses on macroeconomic factors affecting the company. These factors include senior changes, product changes and company earnings changes in the near future. On the other hand, technical analysis involves things like price charts, price actions and technical indicators.

How to Buy or Invest in Ocado Shares?

Purchasing shares of Ocado Group Plc allows you to own them directly. Other ways of purchasing and investing in shares include dividends, spread betting, and trading CFDs.

What is Ocado’s Business Model?

The business model of Ocado focuses on providing grocery products to consumers’ doors through delivery. Ocado doesn’t operate a physical shop where consumers can visit. Instead, it has headquarters at different warehouses, where the products are stored before shipping them to customers.

How to Sell or Short Ocado Shares in the UK?

You can purchase Ocado shares to earn a profit or minimise losses. When you sell your stocks, you will increase your earnings, especially when the price is above the initial cost. If the market falls below the initial cost, you can shorten derivative assets such as CFDs and spread betting since doing so will allow you to hold positions.

Should You Purchase Ocado Group Shares?

Since 2020, the price of Ocado shares has been growing abnormally, thanks to the Corona Virus pandemic changing customer shopping behaviour and patterns. Also, the specialised technology that Ocado uses has positively influenced the value of the shares. And that means it is a perfect time to purchase shares.

How Much Does it Cost to Invest in Ocado?

It is possible to buy fractional shares in Ocado on trading platforms like Trading 212 and the cost to invest in Ocado can start from as little as £1. However, the full share price of Ocado like other Plc companies will vary day to day, and is subject to market fluctuations. You may not get back the money you invest.

Can I Buy Ocado Plc Shares?

Ocado Group shares are available on all stock market platforms in the UK. The indicated price represents your initial cost of purchasing a share.

FAQs about buying Ocado shares

How Can I Purchase Ocado Group Shares?

To purchase Ocado Group Shares, you need to open an account with a trading platform like eToro and deposit funds in it. Use the funds in your trading account to buy Ocado shares.

Do Ocado Shares Pay Dividends?

Yes, Ocado shares pay dividends. However, the online grocer has no current dividend payout for its stakeholders at the time of publishing this guide.

Please note

The value of your investments (and any income from them) can go down as well as up and you may not get back the full amount you invested. Past performance is not a reliable indicator of future performance. Investments should be considered over the longer term and should fit in with your overall attitude to risk and financial circumstances.


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