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How to Buy ASOS Shares UK

In this guide, I’ll show you how to buy shares in ASOS Plc.

Investing in ASOS shares is quick and straightforward, and I’ll provide you with the essential information you’ll need to purchase or sell ASOS shares.

Also consider: Best stocks and shares to buy now

This’s just a suggestive guide and doesn’t amount to or constitute investment advice. Keep in mind that buying, trading, and investing in ASOS Plc shares comes with a lot of risk and nothing is guaranteed.

ASOS logo

How to buy shares in ASOS (ASC)

  1. Choose a trading platform. If you’re unsure which one to choose, see my guide to the best trading platforms UK.
  2. Open an account. You will need your national insurance number, personal ID and bank details.
  3. Enter payment details. Fund your new trading account via a debit card or bank transfer.
  4. Search for the stock code on your trading platform. Search for “ASC”.
  5. Research ASOS shares information. Your trading platform can show you the latest information for ASOS.
  6. Now buy your ASOS. Go ahead if you’re happy to buy ASOS Plc stock.

ASOS Plc (ASC) Live share price

Below you can see ASOS share price live, subject stock exchange times and data update frequency.

[stock_market_widget type=”leaderboard” template=”color-frame” color=”#232F43″ assets=”ASC.L” display_currency_symbol=”true” api=”yf”]

How to Buy ASOS Plc Shares: A Step-by-Step Guide

It is important to know that buying ASOS Plc shares is easy and only takes a few minutes. You need to have several things in order to buy ASOS shares in the United Kingdom, which include a passport or driving license, a smartphone, tablet or computer with an internet connection and a payment method account.

The steps you need to start trading ASOS Plc shares include:

Step One: Pick a Trading Platform that Fits You

Picking a trading platform is the first and most important step since it’ll determine whether you will have a successful investment adventure or not. You need to look for a top-rated trading platform. To find one, you can compare the best trading platforms to buy or sell ASOS shares right here and pick your favourite one.

For you to have the best experience and enjoy your earnings, you need to choose a company regulated by the Financial Conduct Authority. You should not just limit yourself to the recommended trading platforms since they may not offer everything you need. Some specialise in different stock types, while others provide unique investment opportunities. So, you should research before making your final decision.

Step Two: Open Your Brokerage Account

After selecting a company registered by the Financial Conduct Authority in the United Kingdom, you need to find its official website and sign up. Be sure to provide accurate information during the sign up process since you will need to verify it at some point. All sites that have the highest analyst ratings feature clear signup procedures that only take between three and five minutes to complete.

While the sign up process varies from one brokerage to another, you’ll be required to provide personal information in order to create your account. The details you’ll have to provide include National Insurance Number, the latest utility bill, bank information, and passport/driving license.

Once your account is complete, you have assessed all the risks involved, and you’re sure that you can increase your earnings, you can go ahead and fund it.

Step Three: Confirm Your Payment Details and Fund Your New Account

You need to have funds in your account before buying ASOS shares. You’ll not just deposit funds without going through the verification process. Your brokerage site will request you to confirm your identity. It will ask you to provide a few documents, including the latest financial statement, utility bill, and passport/driving license.

After the verification process, your account will be active, allowing you to make a deposit using one of the payment options supported. Debit and Credit cards, United Kingdom Bank Transfer, and PayPal are some of the most popular banking options that you can use. Both fiat currency and cryptocurrency can be used, as long as your trading site accepts them.

Step Four: Search for the ASOS Stock Code on Your Trading Platform

You’ll only be able to pay for ASOS stocks or shares if your account has enough money in it. To buy ASOS stocks or shares, you need to access the main website and navigate to the purchase section. While on the purchase page, find ASOS using the search bar. The ticker that you need to use during the search process is ASC. Click on the first result when the menu shows up.

Step Five: Find Information about ASOS Shares

Before you can decide to buy shares, you need to do some research. Please find out more about the company, including its history and how it has been performing in the market for the past few years. During your research, it’s also important to find information about the price of shares in the past and current. This will allow you to assess any risks involved when it comes to buying the shares.

Naturally, you cannot guess what the future holds for ASOS’s share price since the market is always subject to fluctuation. Sometimes, the market will experience inflation or deflation, so it is important to find information about the price. It is also important to look for personal advice from market capitalisation specialists to know if it’s the right time to invest in ASOS shares.

Some of the sources where you can find information about ASOS Company shares information are CEO video interviews, company presentations and reading bulletin boards and broker notes. Also, keep an eye on the Regulatory News Service (RNS) news releases from the company since this not only influences demand but also moves the share prices.

Step Six: Buy Your ASOS Shares Now or Later

Now that you have created your account and deposited money in it, you can decide to purchase your shares either now or in future. You need to buy stocks when the stock price is low and sell when it’s high.

Once you have decided to purchase shares on a given website, you can do so through the platform you selected. All trading sites are different, but the purchase process remains the same. Remember, in this step, taking into consideration your investment goals and objectives is very important.

A Short History of ASOS Plc

Established in 2000, ASOS is the largest online shopping company for menswear and womenswear products and accessories across the world. ASOS offers fashion products and accessories to millions of individuals under ASOS design, Miss Selfridge, reclaimed Vintage Topshop, ASOS Edition, ASOS Luxe, Dark Future, Day Social, As You, Actual, Crooked Tongues, ASOS 4505 and Topman.

The company sells its products and accessories across the world, with its sites focusing on the United States and the United Kingdom, France, Germany and Denmark, as well as other European Union countries. ASOS employs different payment services and marketing personnel worldwide. It has its headquarters in London, the UK.

The company was founded by Quentin John Griffiths and Nicholas Jon Robertson in London. While Robertson still holds investments in the company and sits on its board, Griffiths has moved to focus on other start-ups. ASOS is listed on the London Stock Exchange, and it’s an FTSE 250 Index constituent.

Things to Consider Before You Can Invest in ASOS

It wouldn’t be wise to jump straight into purchasing shares just because you have an account. There are a number of things to consider before you can invest in shares. These things are:

Learn More about ASOS

The first thing you need to consider is the latest information about this company. To find the latest information, you can consult financial experts, and on top of that, you can do your research. Your consultation or research should revolve around the latest share price, stock price, and the average volume sells per day, month and year, as well as things like earnings date and company number in terms of ranking.

It isn’t easy to guess the future share price. The only thing that can help you is to look at previous performances of ASOS. Look at the firm’s previous earnings and any other information that you think can be helpful. Looking for expert advice can help, but you should be prepared to pay for the services.

Other Fees

Inactivity fees are a common thing among investors who buy and sell shares. But there are other fees that trading platforms request, including commissions. However, on some platforms, you’ll find 0% commissions, but additional fees apply to things like withdrawals. Check if any additional fees apply before you can start trading.


Opening an account requires you to provide some sensitive information and money. Be sure that your site of choice will keep your money safe before you can start trading. Many sites provide information about the security of your funds and information on the payments page. Most sites use state-of-the-art SSL encryption technology when it comes to keeping your details and cash safe.

Where and How to Purchase ASOS Shares

There are multiple ways to trade shares. They range from trading CFDs to dividends to spread betting. CFDs offer the best alternative for investors to join stock markets. Brokers offer CFDs, which obtain their capital value from movements of underlying assets.

Dividends are rewards that a given business or firm gives to all stakeholders. They come in different forms, which include real capital and stocks. Spread betting is a plagiaristic strategy that traders use to guess the prices of shares and stocks. The strategy involves paying half cost of a share price to test the waters before you can invest your cash.

How to Purchase ASOS Shares

The process of purchasing shares is a straightforward one. All platforms are different, but the entire process is the same. Here are the steps you need to follow in order to purchase shares:

  • Find the share that you would like to buy.

  • Press buy and read information about the share price, fees involved, and other useful information.

  • Confirm your order. You’ll be requested to confirm the trade, and once you complete this, you’ll own shares. You should see your shares and trading history on your trading website.

Are ASOS Shares Undervalued or Overvalued?

Determining the value of a stock is challenging, and you need to view any metric as part of the bigger picture of the entire performance. But share price analysts usually use some important metrics to help determine the value. These metrics include:

PE Ratio

ASOS’s shares price divided by its EPS (per-share earnings) over one year gives an earnings ratio/trailing price of about 35x. In simple terms, the shares trade at approximately 35x the latest earnings. However, the PE for ASOS is best considered relative to those of other companies within the online retail industry.

PEG Ratio

ASOS’s PEG can be computed by dividing its P E ratio by its recent growth. The latest PEG ratio is about 1.155. A price/earnings-to-growth ratio that is close to 1.0 means that the shares provide reasonable value for the current growth rate. The PEG ratio offers a broader view compared to the P E ratio since it provides more insight into the future profitability of ASOS.

By accounting for ASOS’s growth, it could also help if you are comparing the share prices of a number of high-growth companies. But it is sensible to keep into consideration the PEG ratio of ASOS in relation to those of companies that share the same status.

What is ASOS Business Model Like?

The business model of ASOS is in two directions. It collects user data to provide buyers with suggestions for a state-of-the-art shopping experience and acts as a site that enables the connection of different brands to customers through its private labels.

On top of that, ASOS is committed to establishing brand trustworthiness across the ever-growing internet market. This service provides customers with the much-needed support on any brand, product and next-day delivery. The good news for customers is that there are no return fees.

How to Buy or Sell ASOS Stock?

Trading ASOS stock means you’re selling ASOS plc, the parent company of As a member, you’re allowed to wager on shares using CFDs or spreads.

What is ASOS’s Share Price Performance?

Over the past few years, the shares of ASOS have grown massively, with a growth percentage of about 73%. The main reason for the massive growth was the COVID-19 pandemic that forced consumers to stay at home and shop online.

The Basics of ASOS Shares

ASOS shares are traded in the AIM Markets of London under BSE and ASC, and the index is part of the popular FTSE 50 Index. Any news about the macroeconomic statistics of the firm and any wake of earnings reports influences the price of stock.

FAQs About ASOS Plc Shares

How do I Buy Shares of ASOS Stock in the UK?

You can buy shares of ASOS stock through any number of trading platforms that allow trading on the LSE (London Stock Exchange).

Is ASOS worth buying?

As with buying any types of shares, ASOS is only worth buying once you’ve done your research and weighed up the risk. Investing involves risk and you could lose your initial investment.

Please note

The value of your investments (and any income from them) can go down as well as up and you may not get back the full amount you invested. Past performance is not a reliable indicator of future performance. Investments should be considered over the longer term and should fit in with your overall attitude to risk and financial circumstances.

A pension is a long-term investment not normally accessible until 55 (57 from April 2028). The fund value may fluctuate and can go down, which would have an impact on the level of pension benefits available. Past performance is not a reliable indicator of future results. The tax implications of pension withdrawals will be based on your individual circumstances. Thresholds, percentage rates and tax legislation may change in subsequent Finance Acts. 

CFDs are complex financial instruments and more than half of retail investor accounts lose money when trading CFDs. Please make sure that you know these risks before you start trading and that you’re aware there’s a high chance of losing money rapidly on your investment.

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