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Wealthify Review

Wealthify is a popular UK Robo-advisor investment platform who invest in a range of ETF’s in a semi-managed way. As we show in our Wealthify review, they’ve used the power of analytics and algorithms to create five different investment options based on consumer’s attitude to risk and have made some solid profits from working in this way.

Wealthify currently offer Stocks and Shares ISAs, Junior ISAs, as well as ethical investments and will shortly be launching a SIPP product too.

They operate a flat fee of 0.60% and with fund charges, this usually amounts to around 0.88% of the fund value making them pretty much on par with most other Robo-investment service providers – though if you’re investing less than £10,000 they do come out as the cheapest.

They are authorised and regulated by the Financial Conduct Authority but are not able to offer advice to clients at this time. They’re also backed by the Financial Services Compensation Scheme meaning your money is covered up to £85,000.

In 2017, Aviva bought a majority shareholding in the company giving them a lot more credibility and since then, they have received a Highly Commended rating at the Moneyfacts Consumer Awards in 2019 and a Best Buy by Boring Money. One of their most prestigious awards to date though has to be their 5-stat defaqto rating for both their original and ethical plans as they were the first of it’s kind to be given the 5-star rating.

Wealthify is the perfect digital wealth management platform for those with little to no investment experience who want a tax-efficient way to save for their future.

Let’s take a look at their product in more detail.

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Wealthify Rating Summary

Overall Rating: 7/10
Fees: 8/10
Account opening: 8/10
Deposit and withdrawal: 7/10
Trading platform: 1/10
Markets and products: 6/10
Research: 7/10
Customer service: 9/10
Education: 8/10


One of the cheapest options for investments of less than £10,000
No minimum investment, portfolios start with just £1
No withdrawal charges


No SIPP or Cash ISA products available
Limited control over investments
Fees become high when you have over £50,000 in your portfolio

Wealthify Review

Product Range

Wealthify offers your standard ISA and investment products but at the time of writing don’t have a SIPP facility which would be great to see in the future. Their products include:

  • Stocks and Shares ISA
  • Junior ISA
  • Ethical Investments

They work in a similar way to most other Robo-advisors whereby they offer you a pre-made portfolio based on your attitude to risk which is determined based on your ‘investment style’. Unlike Moneyfarm, for example, they don’t give you a questionnaire to determine your risk they just ask how you would like to invest and there are 5 options; Cautious, Tentative, Confident, Ambitious and Adventurous. Your investment will be spread across the following products and the percentage changes depending on how adventurous your risk level is:

  • Cash
  • Shares
  • Government Bonds
  • Property
  • Corporate Bonds

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Research Services & Tools

As Wealthify is a Robo-advisor service, it’s all done for you, meaning you can’t control investments beyond choosing your risk level as Wealthify choose where to allocate your money. Because of this, there is a lack of research tools available that you would normally see with other self-directed services.  Nevertheless, they still have a pretty good ‘blog’ section of their website which can keep you up to date with all the latest news and trends from Brexit to the Coronavirus having an effect on world markets.

Wealthify actually has one of the better blogs that we have come across. It’s updated a couple of times a week and you can filter the posts by category so you can learn all about investing if you’re a newbie or filter articles about investments for children all within a couple of clicks. They also have a hearty FAQ section which is super easy to navigate thanks to the categories on the left-hand side of the page. page.

Wealthify Fees

Wealthify has tried to make their fee structure nice and simple by splitting them into two costs; the Wealthify fee and the average investment fund cost; though the latter can be a bit harder to predict as it purely depends on the fund. They try to be as transparent as possible though with their customers and on their website you can find a slider in their fees section that helps to estimate the exact pound amount you’ll be paying each month.

The Wealthify Fee

This is basically Wealthify’s platform fee and is pretty competitive when we look at it compared to other Robo-advisor services. They charge a straight 0.60% fee that doesn’t change whether you’re investing £1,000 or £100,000.

Like with all Robo-advisors, the rate is much higher than what you’d get if you were building yourself a bespoke portfolio with traditional big-name platforms like AJ Bell, Charles Stanley Direct, or Cavendish Online but is in-keeping with rates for a done for you portfolio…well to an extent.

Their fee represents good value for money for those with smaller sized investments of say, less than £10,000, but quickly becomes more expensive than their competitors when you have a portfolio size of over £50,000.

When we compare Wealthify’s fees to Moneyfarm, for example,  you’ll find that once you’ve hit the 10k mark you should really be starting to shop around, even if you are sticking with a Robo-advisor service as there are much more competitive fees out there.

Average Investment Costs

This is basically the fund fees, however, Wealthify has no control over this amount. They do state on their website though that they try to select funds with an average fee of around 0.22% for regular accounts and 0.66% for ethical funds. This fee includes any fund charges as well as market spread.

Opening an Account with Wealthify

Signing up to Wealthify can be done online in just a few clicks. You select whether or not you want to make an initial deposit as well as what you’d like your monthly investment to be. Then you pick your investment style (there are 5 levels of risk to choose from) and the handy calculator on the right will give you a rough estimate of how much you could have in your account in 10 years’ time. Next, you select whether you want to go down the regular route or ethical route in terms of funds.

You’re then given a quick summary of some key information about the types of investments that are going to be in the funds you’re investing in as well as the geographic location and the names of the funds themselves so you can go out and do some further research if you prefer.

You are then taken to a suitability questionnaire to ensure that you know what you’re doing and understand that your capital can be at risk. This is due to Wealthify being regulated by the Financial Conduct Authority and is designed to protect investors such as you from taking risks you’re unaware of.

Wealthify only allows you to attempt these questions twice and if they deem you unsuitable, you won’t be able to open an account. The questionnaire itself is fairly simple as it asks how you personally feel about risks towards losses, job security and other factors and will take you no more than a couple of minutes to fill out.

You’ll then be asked about your salary before tax annually as well as your monthly take-home amount, monthly living expenses and total debt before assessing whether or not the product you’ve selected is appropriate for you. You can always reach out to support if they deemed you to be unsuitable as it may just be that you were declined because you picked a super risky fund but your answers in the questionnaire indicated that you’re not actually prepared to take on that level of risk.

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Transferring Your Investments to Wealthify

Transferring your investments is really easy and is free of charge. When you’re initially signing up you can actually select whether or not you’ll be transferring in from another provider. If you decide to transfer in at a later date, you just need to fill out this form to get the ball rolling.

They didn’t actually have information on the website about how long transfers in can take so we reached out to support for clarification on this one and they stated that Cash ISAs take around 15 working days to complete, with Stocks and Shares ISAs taking much longer; around 30 working days to complete. The latter, being 6-weeks in real-time is pretty slow compared with other providers who can usually have you transferred in within the month.

The great news is that transfers-in don’t count towards your annual tax-free allowance, however, if you’re transferring from a Cash ISA, Wealthify doesn’t offer a cash ISA product and you would be investing in a more risky Stocks and Shares ISA. You’ll also have limited control over where your money is being invested.

Wealthify ISA Review

Opening a Stocks and Shares ISA with Wealthify is a great way for you to learn the basics of investing and take advantage of the generous £20,000 tax-free savings allowance per year. We really like that you can open an account with as little as £1 or a regular monthly contribution of just £10 as some other Robo-investing services require much higher deposits like Nutmeg and Moneyfarm who require £500 and £1,500 respectively.

Their ISA is not flexible, which isn’t exactly a deal-breaker, but with many competitors offering it, it is a nice backup to have should you want to access funds in an emergency and replenish them within the same tax year.

Wealthify ISA Review
Wealthify was founded just four years ago, but generally speaking, their performance has been pretty good across all of their funds; however, on more cautious funds, other Robo-advisor investment services did make their clients slightly more over the last few years. The 2018 year was a pretty poor year for everyone, but Wealthify customers who were in the most cautious fund only made a slight loss of 1.53% with the adventurous losses being at 7.21%. Compare this to the losses of Nutmeg’s riskiest portfolio and you’d have been better off with Wealthify.

Wealthify did also manage to make back the 2018 losses with a great year in 2019 where they performed slightly better than Nutmeg in their Tentative and Confident funds and even showed a solid advantage on Wealthsimple in their Tentative fund.

It’s always great to see investment services providers open up their products to a wider market which is why we’re happy that Wealthify offers Junior ISA accounts too to encourage saving for the little ones. Because Wealthify has a great user-friendly app too, you can sit down with the kids, monitor the investments and teach them about what’s happening to their money in an easy-to-digest format. Wealthify gives you the opportunity to invest the full allowance for a Junior ISA per tax year (£4,368).

Wealthify SIPP Review

At the time of writing, Wealthify doesn’t offer any pension based products. We reached out to their support team to see if this would change in the near future and they actually said that their SIPP will be launched within the next week so be sure to check back as we will be reviewing that once it’s launched. We imagine though that they’ll offer the same investments as they do for their ISA in line with what other Robo-investors are doing.

Wealthify Customer Service

Wealthify have one of the better customer service teams we’ve come across, especially when it comes to response times. We love their live chat function for quick-fire questions and think that it’s something that all investment service providers should offer.

The team are available from Monday to Friday, 8 am-6:30 pm and Saturdays 9 am-12:30 pm. From our experience with them, they were very knowledgeable about there platform and you can also give them a call or send a secure message if live chat isn’t really your thing.

Their FAQ section covers most questions that you can think of and it’s very easy to navigate. They also provide a search option if you specifically know what you’re looking for.

Who Is Wealthify Suitable For?

Wealthify is a perfect option for those who are new to investing, want to dip their toes in and are looking to invest around £10,000 or less. If you have more than £10,000, you may want to check out some of their competitors as you’ll find you can potentially get a slightly better based on their fee structure.

If you want control of exactly where your money is going then this product is not for you but it’s great for investors who want everything done for them, yet easily check how their money is doing on the go using the app. A solid choice for young people wanting to take advantage of some tax-free savings while learning about the stock market.

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Frequently Asked Questions

Who Owns Wealthify?

Founded by Richard Avery-Wright and Richard Theo in 2016, insurance giant Aviva bought a majority stake in Wealthify in 2017

How Safe is Wealthify?

Wealthify uses Winterflood Securities Limited, who hold the funds for our ISA and General Investment Accounts, and Embark Investment Services Limited as custodians. These custodians keep your investments in segregated accounts and are regulated and supervised by the Financial Conduct Authority. In case any of these companies go bankrupt, your first £85,000 is protected under the Financial Services Compensation Scheme (FSCS).

How do I Close my Account at Wealthify?

It can take up to 10 business days to close your account. You start the process by contacting customer support over the phone or via the message centre on the platform.

How to Contact Wealthify?

You can contact Wealthify via their website here or phone the (UK) on 0800 802 1800

Is Wealthify any Good?

Yes, we think Wealthify is perfect for those that are new to investing. Wealthify lets you get started with any amount of money and with regular direct debits you can build great investing habits. For more experienced investors we recommend checking out our Interactive Investor review or Hargreaves Lansdown review.

3 Comments. Leave new

  • What is nice about Wealthify is that for each given plan you can see every fund you’re invested in and the percentage allocation to each fund. Then it’s no big deal to find the KIID for each of these funds on-line. You also see each individual transaction they make, these can occur on a daily basis so it appears not as passive as one might expect.

  • Noel Evans
    03/09/2021 2:48 pm

    If I invest £500 and £100 month, what will I get back in 10 years, thanks noel

    • Antonia Medlicott
      04/09/2021 5:42 pm

      Hi Noel

      Unfortunately we are not allowed to give financial advice and there is no exact answer to your question as it really depends in how you invest the money (and the fees that get charged). What I would recommend is speaking with a financial advisor, if you use our free tool we will help connect you to a financial advisor near you


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