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eToro vs Interactive Investor

My independent comparison will provide you with a direct insight into why eToro is a better trading platform than interactive investor, especially for frequent traders and beginners seeking a low-cost investment broker.

I’ve run my comparison across 56 different parameters with the intention of helping you identify which of these platforms is best suited to your unique requirements.

Is eToro better than interactive investor?

Yes, I found eToro to be better than interactive investor following my extensive research into two of the best trading platforms. This is largely due to the low-cost proposition offered by eToro.

I have gone into this in more detail below. In addition, eToro boasts one of the largest trading communities in the UK with an excellent copy trading and social trading environment.

That being said, the gap between the two platforms was very small and for investors looking to protect their investment gains from the taxman, interactive investor offer several account options whereas eToro do not offer a tax wrapper of any sort.

etoro vs interactive investor
eToro logo
Interactive Investor logo
Minimum deposit $10UK's #1 flat-fee investment platform
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Overall Rating

Platform
Ratings
Overall Rating:
90%
Fees:
90%
Account opening:
100%
Deposit and withdrawal:
70%
Trading platform:
90%
Markets and products:
80%
Research:
70%
Customer service:
70%
Education:
50%
Overall Rating:
90%
Fees:
80%
Account opening:
100%
Deposit and withdrawal:
90%
Trading platform:
90%
Markets and products:
70%
Research:
70%
Customer service:
90%
Education:
90%
ReviewRead ReviewRead Review

Which platform is cheaper for trading?

Fees

Platform
Minimum DepositThe minimum amount required to open an account
$10
£0
Minimum TradeThe minimum amount to trade or buy shares
$1
NA
ETFs FeeFee per ETF trade
0%
£7.99
Investment Trusts FeeFee per investment trust trade
NA
£7.99
Junior S&S ISA FeeSubscription fee per month and the platform fee
NA
Free with standard ISA
Non Trading FeeFee for not trading in a period
$10 pcm after 1 year inactivity
£0
Stocks & Shares ISA FeeSubscription fee per month and the platform fee
NA
£9.99 per month
Telephone Dealing FeeFee for trading over the telephone
NA
£49
Withdrawal FeeFee for withdrawing funds from your account
$5
£0

 

Winner: eToro

eToro are hard to beat when it comes to trading fees but of course, it is always worth weighing up whether the reduced costs will represent excellent value for your investment requirements.

However, I would recommend you take the time to understand the ‘Plans’ available at interactive investor which can include one free trade per month and reduced trading costs thereafter.

Which platform has the best tools?

Platforms & Tools

Platform
Android AppAn Android app available in the Google Play store
Copy TradingOffers the ability to copy other traders portfolios
Demo AccountOffers a demo account
iPhone AppAn app available for download from the iOS app store
Islamic AccountDoes the platform offer a sharia compliant Islamic account
MetaTrader 4Offers the MetaTrader 4 trading platform solution
MetaTrader 5Offers the MetaTrader 5 trading platform solution
Social TradingOffers the ability to share your trades on social media
Stock AlertsAbility to set price alerts, volume alerts
Web PlatformOffers a web-based browser trading platform

 

Winner: eToro

Both these trading platforms offer a mobile app and web trading platform, however, when it comes to security and usability, eToro pull ahead.

eToro have an excellent mobile trading platform that includes a two-step login, touch and face ID, and excellent search functions. In addition, their web trading interface is user-friendly with two-step log-ins.

Conversely, interactive investor’s platform is missing two-step log-ins and their mobile trading platform does not provide any price alerts. The web trading platform at interactive investor is really user-friendly, however, there is no customisation available.

Who offers the most investment products?

Investments Available

Platform
Auto InvestingAbility to set auto-investing options, usually per month
CFD TradingOffers CFD trading
Corporate BondsOffers corporate bonds
CryptoAbility to buy and sell cryptocurrency
Ethical InvestmentsOffers ethical investment themed funds and ETFs
ETFsAbility to trade ETFs
ForexAble to trade Forex
Fractional SharesAble to buy fractional shares
FundsAble to buy funds
Government Bonds (Gilts)Able to buy government bonds and Gilts
Investment TrustsAble to buy investment trusts
Junior S&S ISAAble to buy a junior stocks and shares ISA
General Investment Account (GIA)Able to buy and sell shares
Spread BettingAble speculate on rising and falling of financial markets
Stocks & Shares ISAAble to buy a stocks and shares ISA

 

Winner: eToro

eToro is the clear winner for the sheer range of markets and products including forex trading, cryptocurrency trading, CFDs, copy trading, and fractional shares.

However, it is prudent to point out that some of the additional investment opportunities available at eToro are considered to be higher risk, and therefore, investors who are more comfortable with safer investments, may be completely satisfied with the range of investments available at interactive investor.

However, with their wide choice of investment accounts, interactive investor are easily outperforming eToro. This is especially true for investors who are looking to protect their gains from the taxman, as eToro have yet to introduce a tax wrapper of any description, whereas interactive investor currently offer the interactive investor ISA and the interactive investor Junior ISA in addition to the interactive investor trading account.

As well as this, investors looking to save for their retirement in a pension trading account would definitely be best served at interactive investor who offer a SIPP.

The interactive investor company account is a fairly unique offering in this space, allowing trading in the name of a UK Limited Company, providing the opportunity to manage your tax liabilities more efficiently.

Which platform has the best research?

Research

Platform
Research - SharesHas share trading research available
Research - CFDsHas CFD research available
Research - FundsHas funds research available
Research - ETFsHas research available for ETFs
Research - BondsHas research available for bonds

 

Winner: Draw

There are pros and cons to both these platforms when it comes to research. interactive investor has some really good tools at your disposal, including trading and investment ideas, model portfolios, and fundamental data. However, there is a lack of advanced analytic and charting tools available.

Conversely, eToro has some great interactive charts, trading ideas and analyst recommendations, however, there is a distinct lack of fundamental data and the news feed is more of an informal social feed.

Who has the best customer service?

Customer Service

Platform
PhoneMain phone number for customer services
NA
0345 607 6001
Live chatHas live chat available
Yes
Yes
EmailMain email address for customer services
NA
Via account
24/7 AvailabilityAvailable 24/7 for customer services
Yes
No - 24/5
TrustPilot RatingThe TrustPilot rating of the platform
4.2
4.7
TwitterThe Twitter account for the platform
https://twitter.com/eToro
https://twitter.com/ii_couk

 

Winner: interactive investor

With an excellent level of customer service, across multiple channels, available 24 hours, 5 days a week, interactive investor are hard to beat when it comes to customer service.

When I put their customer service to the test, my call was answered within a few minutes, emails within an hour, and live chat was almost instant.

Which platform has the best education for investors?

Education

Platform
Share Trading GuidesHas guides on share trading
Funds EducationHas guides on trading funds
Retirement EducationHas guides and education on retirement
PodcastsHas podcasts available
VideosHas videos on education available

 

Winner: interactive investor

Although both these trading platforms offer a decent level of education across multiple channels, interactive investor have pulled slightly ahead in terms of the quality of content. Their demo account, trading platform tutorial, and educational videos are all informative and easy to follow.

In addition, there is a continuous flow of articles on various investment topics from interactive investor which are in an easy to digest format.

What is the downside to eToro?

eToro charge both withdrawal fees and inactivity fees which are a consideration for investors looking to keep costs low.

However, for many investors, the big drawback would be the lack of investment wrapper at eToro as they only offer a general investment account.

FAQs about eToro vs Interactive Investor

Is interactive investor any good?

Yes, interactive investor is good. They are considered a well-established trading platform and interactive investor offers an excellent level of customer service and a good range of investment accounts.

Is eToro trustworthy?

Yes, eToro is considered trustworthy and are regulated by the Financial Conduct Authority in addition to providing cover from the Financial Services Compensation Scheme.

Best Trading Platform

Join eToro
 

Your capital is at risk. Other fees apply. For more information, visit etoro.com/trading/fees.