1. Home
  2. >
  3. News
  4. >
  5. Half of investors more conscious of where their money is invested amid the Russian invasion of Ukraine

Half of investors more conscious of where their money is invested amid the Russian invasion of Ukraine

Investors weary amid Ukraine invasion

A new poll by interactive investor has found that more than half of investors (54%) are more conscious as to where their money is invested following Russia’s invasion of Ukraine.

The poll also shows that 4 in 10 respondents are now thinking about making investments that better reflect their moral stance on the war, and may be more willing to invest in companies that refuse to do business with Russia.

Investing in this way is often referred to as “ethical investing”, and involves choosing companies that try to be as ethical as possible in their approach to environmental, social, and corporate governance issues.

By choosing “ethical” investments, investors can potentially better align their portfolios with their own personal and moral values.

Lee Wild, head of equity strategy at interactive investor, believes that this newfound consideration for ethical investments will have lasting effects.

He explained: “More than half of those who responded to our poll are now more conscious about the destination of their cash, and almost 39% are considering investing more in line with their moral values. There are signs that this is not a temporary trend, but a more permanent shift in attitudes.

“The war in Ukraine is acknowledged not solely as a short-term threat to stock markets, but the biggest threat over the next five years by 42% of survey respondents. We are all having to take responsibility for how our financial decisions impact the world around us.”

A widespread call for companies to stop investing in Russia

This shift in attitudes towards ethical investing comes after several large companies, including McDonald’s, Coca-Cola, and Starbucks, decided to halt all business in Russia following the outbreak of war.

In fact, there has been a widespread outcry for individuals and companies to stop investing in Russian markets and businesses since the invasion.

Fiona Hill, the former senior director for Russian and European affairs on the US National Security Council, said: “Just like people didn’t want their money invested in South Africa during apartheid, do you really want to have your money invested in Russia during their brutal invasion, subjugation, and carving up of Ukraine?

“If Western companies, their pension plans, or mutual funds are invested in Russia, they should pull out. Any people who are sitting on the boards of major Russian companies should resign immediately.”

More News

From our blog

Newsletter Sign-up

Get access to free financial guides and a monthly curation of the best personal finance content in the UK.

We will not spam you.


By entering your email address you confirm you are happy with our privacy policy.